Mukbang Culture in the West

On arrival in the west, mukbangs were more commonly known as the “Mukbang challenge”. This initially saw hosts consume mostly Asian orientated food such as spicy packet noodles in ridiculous amounts. With mukbang being a foreign word, many westerners just pronounce it as it looks: “muck-bang” - Sacasas 2019 The hosts of western mukbangs are simply …

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