Financial Impact

INCOMEKorean mukbang videos are crowdfunded, this means the audience makes donations towards the host while streaming (Sacasas 2019). Meanwhile YouTubers from the west make income through ad revenue and sponsorships. After seeing the rise and success of these videos, many business's have tried to capitalise on this with it becoming a marketing method for their …

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Popularity

It grew in popularity due to Korean gender norms, food etiquette "host attractiveness and social normative influence" (Pereira, Sung & Lee 2019, P. 78). People have also created theories of the increasing lonliness of singles in the digital age to be the key in creation of mukbangs. Eating out is seen as social activity in …

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Mukbang Culture in Korea

What is it?Traditionally, the Korean mukbang is a live-streamed broadcast where individuals binge eat. The hosts presenters of these eating shows are known as ‘BJ’s’, this stands for broadcast jockey and is a unique Korean term for vlogger (Matthews, 2019). It is pronounced in Korea as “mook-bang” or “Moak-bahng”. Sacasas, C 2019 Where is it?Afreeca …

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