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Mukbang and it’s Origins

In 2010, the hybrid word mukbang started floating around on the internet. The word and it's concept was born in South Korea. The word ‘mukbang’ is a combination of ‘meokneun’ which means eating and ‘bangsong’ which means broadcast. The main elements involved in a mukbang are individuals consuming large portions of food while narrating and …

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References

Ellis, Carolyn; Adams, Tony E. & Bochner, Arthur P. (2011). Autoethnography: An Overview [40 paragraphs]. Forum Qualitative Sozialforschung / Forum: Qualitative Social Research, 12(1), Art. 10, http://nbn-resolving.de/urn:nbn:de:0114-fqs1101108.Hannah, M.A & Simeone. M 2018, ‘Exploring an Ethnography-based Knowledge Network Model for Professional Communication Analysis of Knowledge Integration’, Transactions on Professional Communication, vol. 61, no. 4, pp. 372-388Matthews, M 2019, 'Mukbang' Stars …

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Conclusion

Autoethnography is an approach to research and writing that seeks to describe and systematically analyze personal experience in order to understand cultural experience - Ellis et al. 2011 Conveying understanding goes through stages and those stages depend on an individual’s cultural framework.1. Encounter2. Curiosity3. Personal relation4. ResearchMethodology1. Reflect on cultural experiences to find common ground …

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Mukbang Culture in the West

On arrival in the west, mukbangs were more commonly known as the “Mukbang challenge”. This initially saw hosts consume mostly Asian orientated food such as spicy packet noodles in ridiculous amounts. With mukbang being a foreign word, many westerners just pronounce it as it looks: “muck-bang” - Sacasas 2019 The hosts of western mukbangs are simply …

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Mukbang Culture in Korea

What is it?Traditionally, the Korean mukbang is a live-streamed broadcast where individuals binge eat. The hosts presenters of these eating shows are known as ‘BJ’s’, this stands for broadcast jockey and is a unique Korean term for vlogger (Matthews, 2019). It is pronounced in Korea as “mook-bang” or “Moak-bahng”. Sacasas, C 2019 Where is it?Afreeca …

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